A Piercing Pairing: Bottega Veneta x Jack Pierson

Published February 6, 2012

Italian design house Bottega Veneta, loved around the world for its exquisite luxury and its work with leather, also has a disco side, which comes out in its Spring 2012 campaign video, by artist Jack Pierson. The pairing is part of Bottega’s “Art of Collaboration;” since F/W 2002, Bottega has invited celebrated visual artists, filmmakers and photographers to shoot their advertising campaigns. Past participants include Lord Snowdon, Steven Meisel, Nan Goldin, Annie Leibowitz, and Nick Knight. Shot in Florida’s Coconut Grove, the campaign is delightfully spring-y, filled with tropical florals and a glistening ocean against which pops the red, green, and indigo palette of Bottega’s spring collection. Tomas Maier, Bottega’s creative director, has long been a fan of Pierson’s work; as he explains in the video below, “[Pierson’s] images read like a diary combing elements of nostalgia, loneliness, the romantic and ideal and a search for beauty.”