It’s Summertime, and the Living’s Easy in Fendi’s New Collection

Photos courtesy of Fendi.

“Into” is a series dedicated to objects, artworks, garments, exhibitions, and the things that we are into—and there really isn’t a lot more to it than that. This week: Juliana Ukiomogbe dives into the latest launch by Fendi.

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Summer is upon us and it’s time to really start dressing. Vibrant and exuberant colors are the vibe for this time of year, and Fendi came to deliver. The Italian luxury fashion house has launched its Summer 2021 Vertigo Collection in collaboration with the New York-based visual artist Sarah Coleman, with bodysuits, bikinis, and coordinated gym sets front and center. With colors ranging from bright yellow and blue to the classic brown Fendi print, the capsule spans from fun and joyful to sophisticated and classic. As a self-proclaimed “celebration of creativity through playfulness,” this collection is the perfect companion for your Hot Girl Summer antics.

Everyone loves a reference, and this collection infuses ’70s style with ’90s charm. Coleman and Fendi’s Accessories and Menswear Artistic Director Silvia Venturini Fendi worked together to recreate the iconic FF logo—now through a acid-tinged psychedelic filter. The result? FF Vertigo, a new motif offering a new and improved version of the classic pattern. But the changes don’t stop there. The new Baguette 1997 bag is a remix of the brand’s signature accessory, featuring slim sides, an adjustable handle, and shimmering sequins. It’s perfect to wear under the arm this summer as you frolic from rooftop bars to the nearest park. Inspired by adventure and freedom, the ready-to-wear collection combines ultimate flair and seamless functionality. Whether your summer will be spent lounging on the beach or going on one too many picnics, treat yourself to the new Fendi.