Reeve Carney

Reeve Carney’s voice might sound familiar. “I used to sing jingles,” says the 26-year-old actor and front man for the L.A.–based band Carney. To prove it, he performs an impromptu rendition of his popular commercial—for Cool Tools, a tool set for kids—that aired in the ’90s. “That paid for my first year of college,” jokes the New York native, whose other early (and perhaps more persuasive) claim to fame was singing in the children’s choir for Michael Jackson’s HIStory album. Carney was weaned on grunge bands like Nirvana, but it’s the influence of his major musical love—classic rock—that shines through in the bluesy, guitar-heavy inflections of his band’s new album, Mr. Green (Das Label/Interscope), due out this month. Carney formed the group with two high school friends and his younger brother, Zane; the brothers have been singing together since they were kids—even performing an Everly Brothers cover for their mom one -Mother’s Day. Carney, however, may soon be better known for his upside-down make-out skills than his guitar-playing finesse: Later this year, he’ll star as Peter Parker in Julie Taymor’s Spider-Man musical on Broadway. (Taymor discovered Carney at one of his concerts and also cast him in her upcoming film adaptation of The Tempest.) Carney never saw himself as a Broadway star. “I’m more likely to be a lighthouse keeper,” he quips. But the chance to act in a show that features a songbook by Bono and The Edge from U2, was choreographed by a veteran of Cirque du Soleil, and co-stars Evan Rachel Wood and Alan Cumming was too good to turn down. “This show is not what you’d think,” he says. “It’s going to transform what people expect from Broadway.”

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Photos: Reeve Carney in New York, January 2010. Right: Shirt And Pants: Z Zegna. Jewelry: Fables in the air by marti Heil. Below: Jacket: Yves Saint Laurent. Scarf: Dries Van Noten. Beads: Stylist’s Own. Grooming Products: YSL, including Temps majeur serum. Fragrance: La Nuit De L’homme by YSL. Styling: Karen Kaiser. Hair: Anthony Turner. Makeup: Yadim. Special Thanks: Fast Ashleys.