Exclusive Video Premiere: ‘Fuckin’ A,’ Printz Board and The Boardmemberz

Published December 2, 2015

Printz Board is a man of many enviable musical trades. The Grammy Award winner has co-written some of the catchiest hip-hop and pop songs in the past decade, including Black Eyed Peas throwbacks like “Where Is The Love?” and “Don’t Phunk With My Heart,” and he continues to be an in-demand producer for acts such as Justin Timberlake, Selena Gomez, Katy Perry, and John Legend. So it came as no surprise when he eventually embarked on a solo career with his debut singles in 2013, culminating in a full EP, Pre-Games, in 2014. Now back in full force, Printz Board has added his backing group, The Boardmemberz, and here we’re pleased to premiere the their new music video, “Fuckin’ A,” which can be viewed below.

“Fuckin A” was shot, produced and directed by Board’s company A.B.E, and was filmed at his home in Hollywood Hills. What begins with tranquil and luminous underwater shots is soon broken by an array of flying objects thrown into the pool by a very angry woman. (Even a Macbook Pro that was lost in the carnage.) Although the video appears to be about the aforementioned woman and her sweet revenge, Board says an unfortunate beverage-induced faux pas initially sparked his writing. “This song was inspired by a moment when I spilled red wine on my brand new white shirt,” he explains. “I said to myself: ‘Really? Fuckin A.’ A light bulb went off and I said, ‘I should write a song about this type of shit.'”

Board, who was in the pool for about eight hours while filming, notes that he ended up approaching the video with a performance piece in mind. “I’m always butt-ass naked. All my friends know, everyone around me knows,” he says. “When we were thinking about the video, we started with a literal version, then a ‘deep’ version, and lastly the ‘opposite’ version, which is what we have now. We were thinking, ‘What if it was underwater, me and the Boardmemberz, and we all live in a house, and it becomes more of a performance piece?;” he continues. “All of my previous videos have been rather over-the-top and this one just needed to be more of a performance piece.”

Despite the difficulties of shooting underwater, Board says he had a blast making the video. “I was seeing fuzzy haze around everything for about two days afterwards,” he continues. “It’s hard to keep your eyes open, listen to the beat through an underwater speaker, and perform. I mean, I did a whole verse, pre chorus, and another verse at a time. Yeah, I got those trumpet lungs.”

FOR MORE ON PRINTZ BOARD AND THE BOARDMEMBERZ, VISIT THE GROUP’S WEBSITE.