For Lemaire, the French label headed by Hermes’ former Women’s Artistic Director Christophe Lemaire and Sarah-Linh Tran, a collaboration with Uniqlo was an obvious fit. “Our philosophy is close to Uniqlo’s,” Lemaire and Tran explained. “Uniqlo is not trend-driven.”
These shared values of wearability and trend-transcendence govern the collaboration, which debuted earlier this month in Paris during Couture Week and is set to hit stores around the world in October. Simply titled “Uniqlo and Lemaire,” and designed with the theme “In and Out” in mind, the 55-piece collection includes striped tees, ribbed sweaters, ankle-length dresses, and cozy, chunky scarves appropriate for any setting in a palette of red, navy, green, and white.
Uniqlo’s designer collaborations are nothing new; in the past, the Japanese high street brand has launched capsule collections with the likes of Alexander Wang, Costello Tagliapietra, and Shipley & Halmos, and developed ongoing collaborations with Ines de La Fressange and Jil Sander. Later in the Autumn, Uniqlo will also launch a collection with Carine Roitfeld.
FOR MORE INFORMATION, VISIT THE UNIQLO WEBSITE.