The Simplicity of Everlane

Published November 16, 2015

If there’s anything we can count on Everlane to provide, it’s consistency. The sustainable luxury brand has supplied a constant stock of its neutral yet well-designed basics, featuring items like chunky sweaters in all shapes and soft cashmere turtlenecks. But Everlane’s name has never been synonymous with daring, which makes the label’s new exclusive capsule collection all the more surprising. It features shapes that might be just as well-placed on a runway as among Everlane’s other garments, and includes items like a sleeveless silk dress with side slits and a sturdy grey wool tunic.

“We’re often inspired by exaggerated shapes—voluminous ones with sharp, architectural lines,” explains Everlane CEO Michael Preysman. Yet those design principles are difficult to incorporate into the evergreen shapes that make up the seasonal Everlane selections. “Architecture is a huge inspiration,” he continues. “You can create form and function and find the right lines that can redefine the way we think about space.”

Each of the 11 capsule designs will have a limited run of around 300 pieces. Everlane has thrived on transparency—its site details the design, pricing, and production process for each of its items—and Preysman says the retailer plans to bring this ethos to the new garments. There’s also a renewed emphasis on accessories, including scarves, cross-body bags, and stacked-heel boots.

The collection sources Italian-made materials and will be a bit pricier (ranging from $55 for fingerless gloves to $345 for a roomy leather tote), but they still evince all the hallmarks of what we’ve come to recognize as Everlane style. The designs are minimal, neutral, and cleanly cut, the ideal day-to-night pieces that lend polish to a look. Preysman says that despite the capsule’s exclusivity, he nevertheless hopes to reach the same market as Everlane’s regulars: People who care about the ethics of clothing design and the design itself, but desire something “a little more dressed up and elevated.”

EVERLANE’S FIRST CAPSULE COLLECTION LAUNCHES TOMORROW, NOVEMBER 17, ONLINE AT EVERLANE.