Introducing Jean–Baptiste Mondino for Dior

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Published June 9, 2015

As a music video director, Jean-Baptiste Mondino helped shape the aesthetic of ’80s and ’90s pop culture, working with the likes of Madonna, David Bowie, Prince, Vanessa Paradis, Sting, Neneh Cherry, Björk, and Lenny Kravitz. As a photographer, the 65-year-old has created editorials for CR Fashion Book, W, Numéro, and Vogue Paris. Now, Dior has enlisted the French artist to visualize the world of the brand’s Esprit Tokyo Fusion sneakers. The one-minute video presents a triptych of model Malaika Firth skipping in slow motion, the sequin-embroidered sneakers (including a newly available high-top version) moving over a fluorescent jump-rope.  

Watch the full video, styled by Karen Kaiser and featuring hair and makeup by Paolo Ferreira andMarie Duhart, exclusively below.