Alexander McQueen

Photography David Burton

Published December 2, 2009

Fashion’s original ringmaster always challenges the boundaries of what a runway show can be. Each season he reignites the imaginations of the industry’s most jaded. Original, breathtaking, often unnerving . . . this is fashion as performance art. A genius showman, he tears the audience out of the comfort zone of Its weary fashion preconceptions. He closed the spring/summer 2010 season with robots flying above a bewildering kaleidoscope of otherworldly sea creatures emerging from a backstage ocean. We went to take a dip as the magic came to life . . .