Exclusive Video Premiere: ‘Phase Me Out,’ VÃ?RITÃ?

PHOTO COURTESY OF ERIC RYAN ANDERSON.

For those out there who are consciously ignoring that today is Valentine’s Day, or unwilling to give weight to the consumer holiday that February 14 coincides with (or quietly waiting for tomorrow’s candy sale haul), we have an unsentimental music video to start your day: “Phase Me Out” by VÉRITÉ. It’s the Brooklyn-based musician’s first-ever video, and sees her fight the dullness of day-to-day life and the hold of a stagnant relationship.

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“This is a video I’ve been wanting to make for a while,” says VÉRITÉ. “I wanted to mix this mundane boredom with moments of ecstasy and surrealism.” Directed by Charlie Manton, it sees VÉRITÉ grab a bat and take a swing at her companion’s head, which had turned into a television, only to have the weapon become a feather-filled pillow embroiled in a fight. “For me, the song isn’t specifically about being ‘phased out,’ but more about being caught in my mind, how I draw these invisible lines between myself and the world, and the practical fallout,” she says. Her internal life becomes reality, the boundaries blurring and the mood shifting between a blissful break from the norm and a disappointing return to an unchanged scene.

“I’m just interested in making things that are honest and representative of my reality,” says VÉRITÉ, noting that this video is a “first step” in creating visuals to pair with her music. While no release date has been announced, her debut LP (which will be released via Kobalt) is in the works, and she adds, “I’m stoked to grow and push myself to do more of the same.”

FOR MORE ON VÉRITÉ, VISIT HER WEBSITE.