Stuart Vevers in Loewe Territory
Stuart Vevers continues to prove his worth as creative director and accessory genius. In 2006, the British Fashion Council named Vevers the accessory designer of the year. In 2008, he left Mulberry at an all-time high to take the reins of Spanish luxury company Loewe. Vevers was the obvious choice to reinvent the LVMH-owned house, known for its master artisanry; today, he is launching a new collection of accessories channeling retro Loewe prints in new and playful colors.
Loewe, the oldest—and some would argue the only—Spanish luxury house, made a name for itself creating leather goods for the royal family, and its Amazona handbag has been its most recognizable piece since its launch in 1975. The Amazona has, however, been left out of the new collection of printed bags. “To print on leather goods is new for us,” Vevers says, signaling the next chapter for the brand.
With the collection, named Tales of Spain, Vevers is targeting a younger audience. “It’s a youthful take on one of the signatures of Loewe, and I referenced prints from our archive from the ’70s and ’80s. We have a great archive of over 5,000 silk scarves, which I think gives us a real legitimacy in print,” he says. “The Manton de Manila, Spanish Butterflies, and Spanish Barocco, I think they are the three most recognizable of Loewe’s prints. I’ve worked with all three in recent fashion shows.”
The collection, which will be sold exclusively at Selfridges and Loewe.com for one month starting today, also includes scarves, sweatshirts, sunglasses, and bracelets, as well as removable tattoos and nail stickers—all with the reinvigorated and colorful prints. Prices start at $379.50 for silks and $1,273.54 for bags.