Ray-Ban Gets Crafty
Published October 1, 2009
As the iconic glasses of the 80s, 90s, and 00s, Ray-Ban doesn’t have history to contend with. It just needs to knock back knock-offs. Now that nearly every conceivable shopping destination boasts a rack of generic wayfarers and aviators, what’s to motivate people to buy the real thing? One word: leather. With the launch of the new Craft collection, the classic lens house is here to say that white plastic is one thing, but true casual luxury is another. Each of the three new models–the Outdoorsman, a new incarnation of the brand’s original 1938 shape; the metal Caravan; and the wraparound Wings–features soft leather accents on the top bar and temple end pieces. Available in a dizzying array of color combinations–everything from black-on-black to pink-on-pink–there’s an option for every person, outfit, and mood, which is a good thing, because Ray-Bans aren’t going anywhere.