Last Sunday, Chloé opened Maison Chloé, a new exhibition and showroom space, located on the corner of a quiet street in Paris’ 8th Arrondissement. The five-floor sandstone house will host the brand’s archives and various collection-oriented events, the first of which is a temporary exhibition of Guy Bourdin’s fashion editorials. The show, entitled “Femininities,” features Bourdin’s 1970s photographs of Chloé-clad models and supplements them with previously unseen garments taken from the archives, as well as more contemporary samples. The curator, Judith Clark, intended for a transitioning experience to reflect the fashion house’s progression: “The ChloeÌ dress comes in and out of the story and the building itself begins to feel as though it’s experienced via Guy Bourdin’s distorting eye.”
The Sunday opening was a celebrity-filled event, with actress Isabelle Huppert and French Minister of Culture Audrey Azoulay among the crowd, complemented with a performance by the French chanson singer Camille.
“FEMININITIES” IS ON VIEW AT MAISON CHLOÉ IN PARIS THROUGH SEPTEMBER 6, 2016. A PERMANENT EXHIBITION, “CHLOÉ GIRLS: THE ANTHOLOGY A-Z,” CAN BE VIEWED AT THE MAISON’S SUNLIT MEZZANINE THROUGHOUT THE YEAR.