In Five Places at Once with Moncler’s MONDOGENIUS Presentation
Only Moncler could take the creative visions of eleven designers, from five different cities, across more than 30 digital platforms, and weave them together into a single, visually-arresting narrative. This Saturday, the French label did just that, making its Milan Fashion Week debut in the form of MONDOGENIUS, a jaw-dropping multi-platform performance featuring more storylines than a holiday rom-com. The show opened with a live event, hosted by the one and only Alicia Keys, that flowed seamlessly into a live-streamed sequence of performances that spanned continents (Asia, Europe, North America) and artistic disciplines (music, art, film), striking the perfect balance between place-based happenings and pandemic-aware virtual experiences.
MONDOGENIUS dazzled viewers with jaw-dropping performances—think skydiving acrobatics in Shanghai, a film screening by JW Anderson and Luca Guadagnino in Milan, an immersive art installation in Seoul, and a stirring musical presentation by Solange Knowles in New York—that paid homage to the brand’s far-flung inspirations and collaborators. As if that weren’t enough, the MONDOGENIUS event was accompanied by an art exhibition curated by the label’s executive director, Sergio Gambon. The exhibition featured three artists—Erwin Wurm, Andrea Anastasio, and Prem Sahib—whose works were selected and arranged to articulate the designer’s fascinations with pop, surrealism, and sharp contrasts. While the fashion world continues to make a hesitant return to in-person events this month, Moncler’s elaborate, dimension-warping presentation has proven to audiences that virtual Fashion Week events might just transcend pandemic contexts.