Some Fries, a Hamburger, and a Damien Hirst

By
Photography Craig Mcdean

Published July 9, 2012

ABOVE: DAMIEN HIRST. PHOTO BY CRAIG MCDEAN.

The 2012 Olympics continue to bring about some curious collaborations. Stella McCartney began by trying her hand at athletic gear, Opening Ceremony followed suit in another team effort with Adidas, and even the English National Ballet has put out a performance inspired by the games. Yet all of these make more sense than the latest crossover to catch our eye: Damien Hirst is officially set to lend his name, and a high-value piece of conceptual art, to Burger King (and before you ask, that isn’t the ironic name of an anti-taste gallery in London. We mean Burger King).

For the duration of the summer Olympics, diners can enjoy one of Hirst’s splatter-paint masterpieces, albeit from behind reinforced Plexiglass, while enjoying a Whopper and a Diet Coke. Try that in your favorite gallery. The piece is titled Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting 2003—which is actually pretty fitting, if you ask us, but not especially appetizing.

[Brand Republic]