COASTAL

Chloé’s Winter 2026 Campaign Is a Reminder to Stop and Smell the Flowers

A model wearing Chloe models in a field of sunflowers.
There’s nothing better than the smell of fresh daisies in the morning. Well, except when you add the smell of Chloé leather and silk to the equation. On July 23rd, the French luxury house unveiled their newest Winter 2026 campaign captured by fashion photography titans Inez Van Lamsweerde and Vinoodh Matadin. In the images, models Raquel Zimmerman, Jacqui Louise, Thalita Ferreira and Sarah Isaksen traipse through the sweep of greenery and florals over an oceanside cliff.“Nature brings us back to instinct, freedom and connection,” creative director Chemena Kamali explained. Below, the campaign showcases the romantic pairing between nature and femininity while still staying true to the bohemian aesthetic that makes the brand so distinctive.

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Four models in different colored Chloe gowns on a floral countryside.

A model wears a Chloe blazer and plaid maxi skirt on a floral countryside.

Two models wear silk Chloe maxi dresses in a floral countryside.

Two models sit next to each other in a field of grass in blazers, sunglasses, and leather boots.

Two models pose on the cliff of green countryside wearing blue and white maxi dresses.

A model poses in a field of grass in a wool plaid Chloe shawl.

A model poses sleeping in Chloe leather boots, leather pants, and a silk bluse in a field of flowers.

A model lies down in a field of flowers wearing a white Chloe maxi dress.