Prada Presents: 24hours in Paris

Published January 24, 2012

Prada is in Paris for the evening. The purpose of the visit is to present their “24h Museum,” designed by artist Francesco Vezzoli, a favorite of Miuccia’s, and AMO (headed by Rem Koolhaas). The museum is located in the Perret designed Palais d’Iéna—otherwise known as the home of french Economic, Social and Environmental council—and divided into three sections, each reflecting a different facet of the museum concept: the historic, the contemporary, and the forgotten. In the midst of these three sections is a cage constructed from neon lights and grill, filled with Vezzoli’s sculptures.

The exhibit continues Vezzoli’s study of influence and notoriety, most famously presented at the Venice 2007 Beinnale in the form of his Democrazy video—a mock presidential race between Sharon Stone and french pop-philosopher Bernard-Henri Lévy, played by the icons themselves).

PRADA’S 24H MUSEUM IS OPEN TO THE PUBLIC FROM 7AM TO 12PM TOMORROW MORNING