Double Tap This

Published September 15, 2014

Quick note to those who complain that all they see on Instagram is brunch photos and hot dog legs: you’re following the wrong people. Even as its popularity among pumpkin-spice-latte types has swelled to 60 million posts per day, Instagram has quietly become a hub for novel artistic expression, too: just ask Stephen Shore, who told us last week that he’s jumped on board.

With that in mind, Interview has teamed up with our pals at art and design non-profit BOFFO to support ❤ Like, a project conducted entirely through BOFFO’s Instagram (and ours). BOFFO has commissioned five artists to take over its Insta for a week each, starting today with Yoko Ono and continuing with K8 Hardy, Xavier Cha, Brad Troemel, and finally Alex Da Corte and Jayson Musson. The artists’ only parameter is their medium, which is deceptively expansive; video, text, and visuals are all fair game. When was the last time hitting refresh yielded something so refreshing?

FOLLOW THE â¤ LIKE ACTION ON INSTAGRAM AT @BOFFO_NY AND @INTERVIEWMAG. THE ARTISTS’ WORK WILL ALSO BE ARCHIVED ON A CUSTOM TUMBLR.