Nomia

Published September 15, 2014

New York-based womenswear label Nomia keeps things simple. “Our woman doesn’t really change from season to season—she’s more interested in her clothing choice expressing her unique personality and interests,” says designer Yara Flinn, who founded the minimal-minded, sporty-cool brand in 2009. After multiple seasons showing with runway shows, Flinn, part of the new class of the CFDA Fashion Incubator, debuted Nomia’s spring collection last week with an open house and special video presentation via the program’s Digital Showcase, presented by Target.

Flinn does covetable, utilitarian basics with smart twists, and for Spring 2015, the standouts were a cropped motorcycle vest in light aqua, a parka in silver foil, overall dresses in white and mustard, and swish-y fringed dresses. “This collection is meant to be fresh and tomboyish but also quite feminine,” Flinn explains. “I tend to experiment with different phases in my developing years as a teenager in New York,” she adds of her design process (past influences have included basketball and Kim Gordon’s X-Girl line). The phase Flinn explored this time drew from a preoccupation with institutional colors like khaki and navy, interspersed with white, aqua, and light pink—a nod to hospital scrubs, realized in long, lean silhouettes, and accented with carabiners and grommets. The result: an updated remix of Nomia’s urban, active ethos.

For more from New York Fashion Week Spring/Summer 2015, click here.