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Sweatsuits and Starbursts: Tyshawn Jones Is in His Superstar Era
Somewhere in the surreal halls of Hotel Superstar, where Samuel L. Jackson plays concierge to culture’s coolest and Baby Keem hums through the speakers, Tyshawn Jones is kicking back—controller in hand, Starbursts nearby. The 27-year-old New York native and two-time Thrasher Skater of the Year has long transformed downtown sidewalks into his very own world stage. Now, he steps into a new arena as one of adidas Originals’ latest Superstars in the brand’s newest campaign, alongside JENNIE, Olivia Dean, and Kendall Jenner. In this time-warped fantasia, where icons overlap and style is currency, Jones looks right at home. When asked in our questionnaire what never goes out of style, he didn’t miss a beat: “Authenticity.” It’s a fitting mantra for someone who’s built his legacy at full speed.
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What would the Tyshawn suite at Hotel Superstar look like?
Video games and starbursts.
Are icons born or built?
Icons are built. It takes constant resilience.
What’s something that never goes out of style?
Authenticity.
When do you feel most yourself?
When I’m with my friends and family.
Who would you most love to bump into in the lobby of Hotel Superstar?
50 Cent.
What’s your room service order?
Branzino.
What trend are you embracing in 2026?
TikTok.
Your brand-new adidas campaign co-stars Kendall Jenner, Samuel L. Jackson, JENNIE, Olivia Dean, Lamine Yamal, and James Harden. Which of them would you bring with you to a deserted island?
Samuel or Kendall.
The world is ending. What are you wearing?
A sweatsuit.
