Kaiser on a Roll: Net-a-Porter x Lagerfeld Launches
Using innovative charm and a virtual window-shop concept, NET-A-PORTER fashionably introduced the new KARL line by Karl Lagerfeld with a global launch reaching Berlin, London, New York, Paris and Sydney. “We’re launching in five cities and we’re launching at the same time,” says Jenny Cossons, NET-A-PORTER’s publisher. “We’re so excited. It’s a fashion first, so we’re absolutely thrilled.” From jersey dresses and skirts to shoes and bags, this 70-piece capsule collection sticks almost entirely—as you might imagine—to the Kaiser’s signature, edgy black-and-white palette.
“As you can imagine, it was fantastic” working with Lagerfeld, Cossons gushed, explaining that he’s been involved in every step of the process: “All the imagery for the campaign, he was very hands-on. He’s been in our Paris event launching it. To be able to collaborate with genius like Karl is a once-in-a-lifetime opportunity.” And to buy Lagerfeld designs at these prices—$160 for a shirt dress, $240 for a PVC-front blouse—is pretty rare, too.