Men in Milan: When Emporio Armani Met Reebok

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Published January 18, 2010

For Fall/Winter 2010, Emporio Armani is collaborating with Reebok on a line of high-impact glo-stick sneakers. The shoes came out by look 3 in the show, and Armani closed the show when a parade of models cameout in the sneaker and flesh colored underwear. Clever marketing? Maybe. Let’s just say the shoes weren’t the only thing that had everyone’s notice.