Getting Pinned at Mandy Coon

Along with his team of expert stylists, ION Studio co-owner Pasquale Ferrante tamed the tresses of the girls walking in DJ-slash-fashion designer Mandy Coon’s spring/ summer 2010 show. While on a break from his brushing, pinning, and spraying, Pasquale addressed our coiff-related concerns.


Sarah Howard: What was the look?

Pasquale Ferrante: An asymmetrical style representing a chic, 80s throwback-inspired cut. We used  over 150 bobby pins per girl to replicate a shaved/short cropped-to-the-skin cut and combined it with a strict part, and layers upon rows of bobby pins on one side. We then braided under to create a bob on the other side.

SH: Inspiration?

PF: A representation and inspiration from Mandy Coon herself. Her designs are extremely biographical, yet forward, with a heavy emphasis on geometric shapes and structural pieces, all echoing a nonchalant 1980s reference and sensibility.

SH: How does this style fit into spring?

PF: It serves to inspire girls to cut short and lose length, while remaining feminine and fun.

SH: What is the top spring trend on the runway this season?

PF: Shiny, gelled, yet a muted “wet” look. It’s taking an editorial wet and muting down to a wearable reality. The bobby pins in the Mandy look echo the season’s wet look trend.

SH: Why?

PF:  The bobby pins catch the light and reflect shine. We are taking the loose, bohemian, big bouncy waves from last season and giving them more of a structured, masculine edge.

SH: How can we translate this style from runway to everday?

PF: You can do a ready-to-wear version of this style by replicating an extreme side part combined with a series of bobby pins, gel, and braids on one side to taper the hair close to the scalp. Let one side be wild and hang to the front, and crop the other side as close to the hair as possible.

SH:What’s the must-have spring product?

PF: Davines Protein Sculpting Oil. It will help to control and add shine to any gelled look.