ABOVE: BEHIND THE SCENES OF MILLEPIED’S PASSAGE TO DAWN
Though its headquarters are in New York, Maiyet takes a global approach to fashion. The luxury brand, which collaborates on each collection with artisans from the likes of Mongolia, Peru, India, and Indonesia, has a strong commitment to quality and craft.
It’s fitting, then, that the label’s reverence for tradition weaves its way into the debut of Maiyet’s Spring 2015 collection. Rather than stage their typical runway show, Maiyet will hold a special presentation during Paris Fashion Week accompanied by a film installation. The film was made in collaboration with choreographer and dancer Benjamin Millepied, and features Millepied’s modern ballet Passage to Dawn and dancers from the L.A. Dance Project.
A retelling of the Ancient Greek romance Daphnis and Chloe, Passage to Dawn includes original choreography from Millepied and an exclusive soundtrack from Brit electro-pop trio London Grammar. The installation will be projected on five screens in slow-motion video frescoes. “I think the idea of tradition, craft, and re-setting an ancient story in the present was the reason it was so attractive to Maiyet,” Millepied says of the project. “In a way, the films are a nod to American cinema, Los Angeles, and David Lynch. London Grammar’s moody soundtrack only enhances the experience,” he continues.
THE MAIYET SPRING/SUMMER 2015 PRESENTATION WILL TAKE PLACE THIS WEEKEND IN PARIS.
For more from Paris Fashion Week S/S 2015, click here.