Hologram Kenzo

By
Photography Jan Melka

Published June 14, 2013

This year’s annual Journées Particulières LVMH invites those in the city of Paris—and everywhere else Bernard Arnault is developing decadent indulgence—for a unique peek behind the scenes of a selection of its glamorous string of brands (30 in all, this time). From a visit to Dior’s couture, fragrance, and accessories ateliers at its avenue Montaigne headquarters, to a tour around the domaine of Château d’Yquem, France’s mythic sauternes in South Eastern Bordeaux, to a glimpse at Emilio Pucci’s archives at the Villa di Gradaiolo in Florence, the choice of what to take in this weekend is tough.

Newcomer on the Particulières list this year is Kenzo, headquartered at 18 rue Vivienne, around the corner from the brand’s original Paris shop on the place des Victoires. Kenzo Takada, the Japanese designer whose colorful mix of pop, folklore hot colors and prints made him a star soon after opening his Jungle Jap shop in 1970 (he retired in 1999) has been brilliantly revamped by Carol Lim and Humberto Leon of Opening Ceremony since they arrived as co-Creative Directors in 2011. The open house continues their bold ways: it features a hologram show from the Fall 2013 Tiger’s Eye Temples in Tibet collection, a complete recreation of the house’s creative atelier (from fabric design to pattern-making), and a picture-taking session to put visitors in the ad campaign—fitting, since once you’ve been there, you’re going to want to brag about it.

JOURNÉES PARTICULIÈRES LVMH RUNS THIS WEEKEND.