First Look: Jerome Dreyfuss on the Block

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Published May 7, 2010

PHOTOS BY JULIAN GARDAIR

 

Husband-wife combination of Isabel Marant and Jerome Dreyfuss are taking over Soho. Just weeks after Marant moved in at 55 Greene Street, Dreyfuss’s has taken over an adjacent lot at 473 Broome. The designer’s everyday bags in delectable colors, python and all kinds of fabrics line the walls of the interior, although he’s only stocking one collection at the time. To drive the point home that this block is in fact a new commercial French embassy,  he’s also showing Parisian themed films projected against the wall. Check it out, or at least take a pitstop on the modular cube sofa, designed by Ron Arad for the MoMA.