The Hype Kids of Soho Sound Off on Hiroshi Fujiwara’s Loro Piana Collaboration
What do you get when you cross the epitome of classic Italian craftsmanship with the patron saint of sneakerheads everywhere? In the case of Loro Piana’s recent collaboration with Hiroshi Fujiwara, The answer is a collection of tasteful knits that even the kids can get into. This fall, the Italian label tapped Fujiwara, the legendary Japanese streetwear designer— now fresh off of a hype-inducing stint designing Nike’s Fragment sneaker collection—to try his hand at knitwear and timeless tailoring. “Partnering with brands to create new works is refreshing and stimulating every time,” says Fujiwara, “That’s what motivates me.” For Fujiwara, the collection, out today, is poised to “expand Loro Piana’s audience to younger people, by combining materials that are easy to handle with street elements.” Indeed, the collection’s 55 pieces—rendered in natural, gender fluid silhouettes and using rich textures including wools and cashmeres—manage to seamlessly marry the urban edge of Fujiwara’s designs with chic sensibility that is the label’s calling card. But don’t just take our word for it— Below, Interview took to the streets of SoHo to see what some of the best dressed kids in the city have to say about the new collection.
GRACE, 20, MERCHANDISING: Hiroshi’s so sick. This is like, very streetwear, and pretty monochromatic— which I’m into. I’d definitely wear these trousers, kind of like how I’m wearing these ones right now, honestly. With big trainers and an overshirt, maybe a little crop top or bra top. Could be cute.
INTERVIEW: Are you familiar with Hiroshi Fujiwara?
PARKER, AGE 20, SKATER: I know Hiroshi. Didn’t know he did this kind of thing, though.
INTERVIEW: What would you say if your mom bought you these clothes?
PARKER: I’d be into it. I’d be like, “Yo Mom, nice call on the dress.”
ALE, 19, MODEL: That hat’s dope. Would wear.
DAVID, 21, STUDENT : This has very minimalist vibes. I’d probably wear this one with the coat on a date. It’s a little classy, a little casual. She’s gonna take one look at me and think, “Oh, he’s so cultured.”
MAYA, 20, STUDENT: I’d be like, “Okay, he’s got looks.”
ANONYMOUS, 22, FASHION: I love a monochrome look, I love that it’s a dark navy, I love this tailoring. These are good basics— there are some amazing pant silhouettes. You can blend seamlessly into the city in these. So neutral.
ANNA, 22, DANCER: This is giving me cozy. It’s giving me fall.
MAX, AGE 19, SKATER: Can I get that skirt though?
INTERVIEW: Do you think you could skate in it?
MAX: Only one way to find out.
TYLER, 27, FASHION: When it comes to knitwear, I’ve seen it all. This has a Vetements, old Calvin Klein feel. I would wear this to work in the winter, no doubt. It’s giving “I’m clean, I’m fitted, and I know how a shirt works.” Who’s the designer?