Ferragamo Fetes Femininity

Published March 21, 2012

ABOVE: (LEFT TO RIGHT) THEODORA RICHARDS, ALEXANDRA RICHARDS AND RACHEL CHANDLER GUINNESS. PHOTO COURTESY OF BILLY FARRELL AGENCY.

Even the party crasher seemed to be in on the uber-feminine theme of Ferragamo’s new fragrance, Signorina—wandering into the launch party last night with a small yorkie wearing a pink diamante collar. The party, officially hosted by Rachel Chandler-Guinness, Stella Schnabel, and Alexandra and Theodora Richards featured a great deal of pink: girls in pale pink dresses and satin wedges welcomed guests into a room filled with pink and gold balloons by tying Signorina-scented pink ribbons around their wrists (the party crasher did not get one); beautiful cater waiters circled the room with trays of strawberry marshmallows and raspberry macarons.

This inundation of girliness could have felt like a Valentine’s Day school disco, but from what we remember the students at our middle school looked nothing like Stavros Niarchos and no one wore Ferragamo. Here the room was filled with floral Ferragamo dresses—from actresses Kate Mara and Piper Perabo, to the four hostesses. A few guests favored the euro-lady nautical-chic Ferragamo look, such as Jessica Hart and Leandra Medine, better known by her blogging nom de plume, “The Man Repeller.” “I’m wearing a Ferragamo blazer and Ferragamo pants,” Medine told us. “I was not going to wear a shirt and do the whole bra thing but I thought it might be a little more hoochie mama than runway chic.” Ever the rebel, Courtney Love did not wear Ferragamo.

We braved the melee of floral dresses that had collected in the middle of the room to watch Coco Sumner and her band, I Heart Coco, make their US performance debut, bumping into Courtney Love who, ever the rebel, was not in Ferragamo. “I’m wearing L’Wren Scott and my friend’s wearing vintage Chanel” said Love. “They didn’t send me any [Ferragamo], and it’s very floral…”

We would have stayed for the post-performance DJ set, but then we  remembered we had to be at work early the next morning (probably not a common problem among the partygoers) and prudently headed home with a bottle of the currant, pink pepper and rose perfume in our hands. 

FOR MORE INFORMATION ON THE FACES SALVATORE FERRAGAMO’S SIGNORINA, VISIT GIRLS ABOUT TOWN, FERRAGAMO’S NEW SOCIAL MEDIA SITE, WHICH LAUNCHES ON MONDAY, MARCH 26TH.