Eau de Fendi

Published July 3, 2013

Once again, Fendi is breaking new—or rather, restoring old—grounds.  Remaining ever faithful to its Roman roots, Fendi launched Fendi for Fountains, a new program dedicated to preserving and restoring Rome’s Trevi Fountain and the Four Fountains of Rome, this past January.  In a continued celebration of this undertaking, Fendi’s creative director Karl Lagerfeld is revealing his very own exhibition of Roman fountains set to debut in line with the opening of Fendi’s new Avenue Montaigne boutique and Couture Fashion Week in Paris. 

The exhibition, titled “The Glory of Water,” captures the essence of these fountains as shown through Lagerfeld’s sketches and the intricate processes of the daguerreotype and platinotype photographic techniques. (To see images of the fountains by Lagerfeld, exclusive to Interview, click through the slideshow above.) Fendi is also rereleasing its 1977 film “Histoire d’Eau” (The History of Water), produced by Lagerfeld and the five Fendi sisters.  The film, shot by the influential Jacques de Bascher, pays homage to Lagerfeld’s first prêt-à-porter collection for Fendi.  The exhibition will be displayed in five domes along the Seine, close to the Pont Alexandre III bridge, through Bastille Day.  The multimedia exhibit attests to the line’s novel ability to fuse the significance of the past within the new visions of the future—a strategy sure to keep Fendi basking in its everlasting fountain of youth.