Fall’s most ubiquitous accessory is a Juul


Abby wears: Jacket and Bustier by Versace. Earring by Van Cleef & Arpels


The flavor and vapor of a Juul derives from one-inch “pods” filled with a liquid comprised of five ingredients: glycerol, propylene glycol, nicotine, benzoic acid, and food-grade flavoring.


Adesuwa Wears: Jacket, Hat, and Bracelet (worn in hair) by Dior. (From Left) Medallion Earring by Versace. Hoop Earrings and Necklace (worn in hair) by Julie Vos


A growing number of Juul users are replacing the fluid of their pods with marijuana-derived oils and custom flavors, such as Strawberry Milk, Cappuccino, and Iced Piña Colada.


Aube Wears: Coat by Tom Ford. Dress, Glove, and Earring by Area


According to Nielsen, Juul is now responsible for more than 50 percent of electronic-smoking sales in America—a larger market share than Marlboro at the height of its dominance in the traditional cigarette industry.


Lili Wears: Shirt by Balenciaga. Earring Byvan Cleef & Arpels


Models: Abby Champion at Next Management; Adesuwa Aighewi at The Society Management; Aube Jolicouer and Lili Sumner at Next Management.
Hair: Shingo Shibata at The Wall Group.
Patrick Glatthaar at TotalWorld.
Casting: Larissa Gunn.
Production: Helena Martel Seward at Lollywould.
Digital Technician:
Chris Blythe.
Photography Assistants: Paul Barcena and GAbi Worosz-Banas.
Fashion Assistants:
Sharon Chitrit and Jordyn Payne.
Makeup Assistant:
Steffi Lam.
Manicure: Honey at Exposure NY.
Production Assistant: Courtney Kamenski.