The Sound of Sizing
“Sound can be a very intriguing sense, and just as the other senses, highly personal. It can convey a lot about its source and can trigger imagination unique to the individual.” -Tomas Maier
The soundtrack for Bottega Veneta‘s Spring/Summer 2015 campaign video is composed of noises associated with the careful construction of clothing at the label’s atelier. Inspired by the relationship between artist and designer, creative director Tomas Maier brought in a group of artists to contribute a new interpretation of freedom in the creation of the short film. While sewing machines tap, modern dancers conceptualize the collection through the kicks, turns, and leaps.
“I was thinking about dance,” Maier explains, “The woman who had beautiful posture, moves her arms gracefully, and has a dancer’s walk. I wanted to convey a certain freedom, athleticism and ease.”
While the campaign video demonstrates ease and simplicity, this exclusive behind-the-scenes video below reveals the precision that went into its conception. The detail, practice, and emotion behind the film are uncovered, and is revealing of the complexity behind each piece in the collection collection.
BOTTEGA VENETA WILL BE SHOWCASING AN EXTENSION OF THE FILM AT THEIR BOUTIQUE IN GINZA, JAPAN, FROM MARCH 7 TO MARCH 16.