Apple of Your Eye

We asked CARGO makeup artist Joella Bowden how best to create a “blushing eye”:

Most frequently seen on the red carpet–Charlize Theron, Mariah Carey, and Paula Patton are fans–the blushing eye is a fresh take on the classic, Makeup 101 trick of applying a wash of blush to the eyelids to warm the face and make natural eye color pop. Using blush on the eye brings all the colors of the face together, softening the whole makeup look. The look is particularly great for fall, as it brings a pop of color to the season’s typically dark fashions.

Today’s version can be achieved  by using a highlighting blush to trace a “C” shape around the outer corner of the eye, on the optical bone.  This creates a beautiful, youthful glow. It also produces an intriguing optical effect: the viewer’s eyes want to complete the circle of the blush, which makes the stare of the blushing eye wearer seem all the more piercing. In short, it’s a great way to keep someone’s focus on your eyes.

Finish off the look with a bit of bright, sheer pink on the apple of the cheeks. Keep lashes dark, yet soft and natural, and define your eyes with a soft line on the top lid.

Sarah Howard is the editor of Beauty Banter.