Barcelona Goes Greek for Yiorgos

The deigner; Fall/Winter 2009/10. Photos by Genevieve Mjari


Greece is famous for its beauty, but as far as fashion goes little beyond your classic toga is known—which is what makes Yiorgos Eleftheriades so interesting. The Greek designer presented his spring show at last week’s Barcelona 080 and combined his love of “futuristic geometry” with curves all in shades of nude punctuated with black. Filmy, wispy airy fairy dresses which hold together miraculously seem just the thing for Spring 2010 and the Greek starlets Eleftheriades dresses. Yiorgos credits his parents for his obsession with fashion which has kept him busy designing for men and women for the past twenty years. And his inspirations are his friends, notably the photographer Mara Desypris and stylist Efi Lioli. Eleftheriades works in the Psirri area  of Athens which is full of galleries, artists’ studios small bars and restaurants where he has his own department store called Yeshop downstairs from his atelier. His idea of a perfect day in Athens is a a visit to the new Acropolis Museum, or the Benaki (his personal favorite), shopping in the Kolonaki area , lunch in Plaka and dinner around Gazi or Metazourghio capped by a walk to the top of Lycabettus hill at Saint George, which offers the best nightime view of Athens.