What’s Weighing on Jessica Stam

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Published September 2, 2010

“Leather bags. Like leather leather-we’ve done it before but never as wearable and straight-up cool as now,” says Douglas Bensadoun, the creative director of ALDO. He’s talking about the brand’s brand-new collection of Natural Handcrafted Milled Leather handbags which, for a slightly a higher price than the standard ALDO handbag, reflects its higher quality constructions. Bensadoun couldn’t resist explaining that the “leather leather” is “even awesomer” than the synthetic bags. And they’re making sure you take notice: One of the most clever and ubiquitous campaigns for fall, shot by Terry Richardson, features Jessica Stam, unable to decide between the two lines–Off Duty and Joads–each of which come in three styles.

PHOTO BY TERRY RICHARDSON