ABOVE: CLUB CHEVAL. PHOTO COURTESY OF PRISCILLA SAADA.
Unlike the initial implications of Club cheval’s song “Young, Rich and Radical,” the visuals for the track advocate a simple, sober lifestyle. Premiering below, the Laura Weaver-directed video features models dumping glasses of wine, blowing drugs away, and even saying “no” to eccentric wardrobe choices.
“The song implies a life of excess and vices, like the ones we see in rap videos, so we decided to show a whole other aspect of the title because we like to play around with genres,” the French four-piece says. “When everyone thinks they are going to watch a DJ Khaled-style video, portraying us with jet skis and gold chains, we went the other way, showing young people saying no to pretty common excesses and vices.”
Composed of producers Myd, Sam Tiba, Panteros666, and Canblaster (Tiba is the only member to use his given name), Club cheval continuously and seamlessly blends pure electronica with elements of R&B and pop. Their debut LP Discipline was just released last month, but they are also known for remixing tracks by the likes of Rihanna and The Dø. The quartet is currently working toward their sophomore effort and just performed in Hong Kong at the official after-party for Dior Homme.
“Maybe people think the title ‘Young, Rich and Radicals’ defines us in a direct way,” the group continues, “but we believe the song tells the story of every Western human being. We love the title; it really is like the track—powerful, sincere, and full of a wide range of emotions.”
FOR MORE ON CLUB CHEVAL, VISIT THE GROUP’S WEBSITE.