Exclusive Video Premiere: ‘Molecules,’ Atlas Genius

Published September 1, 2015

In the Australian band Atlas Genius’s latest music video, brothers Keith and Michael Jeffery exist within a void of their own imaginations and inspirations. The song “Molecules” addresses both the growth and decay of life, allowing the video, which we are premiering below, to further explore those ideas through the projected animation of inanimate objects.

“The video’s concept came from my interest in using practical effects to bring inanimate objects to life,” the video’s director Claire Marie Vogel explains. “The song speaks to themes of metamorphosis and universal connectivity, and we all felt it would be rad to use projection mapping to express those ideas.”

Throughout the video, purely white inanimate objects, such a spinning globe, doll-size house, light bulb, window, and books, are covered with projections of imagery that range from blazing fires to abstract geometric designs. “I chose items because of their symbolic meaning and ability to act as portals of sorts,” Vogel continues. “For instance, a book is quite inanimate, but its contents are capable of transforming your perspective.”

In terms of the song itself, which is the lead single from the band’s recently released sophomore effort Inanimate Objects, Keith Jeffrey says: “I probably watched too many Sir David Attenborough’s wildlife documentaries growing up… There are inevitabilities in our fleeting existence, and this song is as much directed at myself as to anyone else. It’s a positive affirmation about the importance of seizing the moment.”

ATLAS GENIUS WILL APPEAR ON JIMMY KIMMEL LIVE TONIGHT. FOR MORE INFORMATION, VISIT THE BAND’S WEBSITE.