Wren’s First Kiss

Published March 11, 2014

The Los Angeles-based label Wren is renowned for fusing vintage inspiration with chic femininity. To mark its Fall 2014 collection, Los-Angeles based label Wren made a short film with director Tatia Pilieva. Titled “First Kiss,” the film features 20 randomly paired strangers kissing for the first time. The women are in Wren Fall 2014, and the black-and-white look is a nod to Richard Avedon.

Set to “We Might Be Dead Tomorrow” by Soko (who is also one of the kissers in the video), the video captures all the agonizing sweetness of a first kiss—amplified by the fact that none of the subjects knew each other beforehand. By including as many moments of interaction between the couples as it does of actual kissing, the film showcases all that is passionate, awkward, and magical about the connection created by a first kiss.

Filming each couple, Pilieva explains, was about allowing their moments together to breathe. “It was incredible to watch people shed their protective layers in front of my eyes and be their purest for those moments,” she says. The film perfectly imbues the Fall collection with that sense of enchantment and elegance we’ve come to expect from the label, coupled with an aura of playfulness and exuberance. “I’ve always aimed to make the storytelling of the brand feel real, organic, interesting and personal,” Wren designer Melissa Coker told us. “This video hits all those points exactly.”

FOR MORE ON WREN, VISIT THE LABEL’S WEBSITE.