MVP Shai Gilgeous-Alexander Drops an Icy Canada Goose Collaboration

All photos courtesy of Canada Goose x Shai-Gilgeous-Alexander.

Despite the steady 80-degree forecast in October, you can always count on Shai Gilgeous-Alexander to stay cool. The Oklahoma City Thunder point guard and reigning NBA MVP honored his Toronto roots in a candid, docu-style campaign for his third Canada Goose collaboration backdropped by the Lake Ontario shoreline. With a mission to highlight the legacies of both brand and athlete, the luxury outerwear staple revamped its classic silhouettes and named the new pieces after the basketball star’s iconic plays on the court. Through the appearances of  SGA’s brother, Thomasi, and Grammy-nominated rapper Lil Yachty, the collaboration captures the ultimate story of a player’s growth from small beginnings to superstardom. From icy whites to armored greens, the collection of tactical vests, pants, and parkas cements Canada Goose’s pioneering freedom. The limited edition collection will be available in select stores in Yorkdale, Toronto,  Soho, New York, and online beginning October 7th.

———