World Travelers

Published February 15, 2012

Cartier, the 165-year-old French haute joaillerie house known for its lady panther icon, has always embodied a kind of feral adverturousness. The brand explores its wilder side with the animated and live-action hybrid short L’Odyssée de Cartier, a three-and-a-half-minute film that premieres this month on network television as an extended commercial spot. The film features a globe-trotting onyx-and-diamond feline bijou that breaks from its jewelry-box cage to become a real panther and then travels through alpine snows and has a glittering encounter with a crocodile necklace belonging to the Mexican cinema icon Maria Felix. “The magic of the film essentially hinged on our capacity to work with a real live panther,” explains director Bruno Aveillan. “She was seeing snow and ice for the first time. The animal must have some pretty incredible memories of the shoot.”