The Alexander Wang Wave

Published July 30, 2014

The surf craze that was born earlier this summer from the impending Sharknado has now washed over Alexander Wang’s SoHo flagship. A new installation in the shop’s Cage gallery space features five marble-printed surfboards suspended over an array of Wang’s latest accessories. A massive black sand sculpture of a cresting wave squats at the center of the space, drawing together the aesthetics of both Wang’s minimalist designs and the monolithic structures championed by modernism. The patterns on the five hanging boards were screen-printed from photographs of unusual marble slabs selected by Wang and Hayden Cox, founder of Australian surf brand Haydenshapes. Cox then crafted the boards by hand. But the exhibit isn’t just about form. It’s also utilitarian: The boards are an award-winning Hypto Krypto model honored by the Australian Surf and Board Sports Industry Association. The surfboard installation continues in the vein of the abstract forms that have previously inhabited the space. Past Cage exhibits have included an array of 21 televisions that flash images of static and the occasional “Parental Advisory” warning, and a black shrink-wrapped display composed of a skeleton of storage vessels and dress forms.

HAYDENSHAPES SURFBOARDS X ALEXANDER WANG’S #CAGE22 IS CURRENTLY ON DISPLAY AT THE ALEXANDER WANG STORE ON GRAND STREET, NEW YORK.