Taylor Momsen and Lourdes Leon’s Material World

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Published July 28, 2010

Some kids just grow up faster than others. Madonna’s 13-year-old daughter, Lourdes Leon, who is currently preparing to launch her first clothing line, Material Girl, certainly falls into that category. So, it makes sense that she chose a kindred spirt to star in the label’s first ad campaign: 17-year-old Gossip Girl star Taylor Momsen. But what is a material girl, exactly? The 1985 recording of the same name tells us that the material girl is defined mostly by the belief that “the boy with cold hard cash is always Mr. Right.” It’s a cynical worldview for a tween to take but, as Madonna explains in the voiceover of the above ad, there’s more to it than that: “A material is a girl who’s interested in fashion, and interested in music, and interested in fun,” she says. “And has a sense of humor.”