Le Bon Marché is one of the oldest department stores in the world. Situated in Saint-Germain-des-Prés on the Left Bank, the Parisian emporium is bringing a little bit of New York flavor into their curated sartorial mix by hosting design duo Proenza Schouler for an exhibition and exclusive capsule collection.
The exhibition, which opened February 22 in advance of Paris Fashion Week, features a gallery with wallpaper of David Sims’ ad campaigns for the brand, a collaboration with artists Alejandro Crawford and Eddie the Wheel, and over 70 of Proenza’s archival looks representing the core themes of the brand: New Classics, New American Luxury, Nature, City, Color, and Craft. Eight looks of these looks are showcased in the store’s windows facing the rue de Sèvres, utilizing a trompe l’oeil technology that causes the looks to appear and then fade away.
The capsule collection, which launches today at a pop-up shop on the ground floor of Le Bon Marché, and in the US exclusively at proenzaschouler.com and at the brand’s New York Madison Avenue flagship and Greene Street locations, includes a series of accessories (scarves, notebooks, tote bags, and small leather goods) in addition to their signature PS1 and PS11 bags (in exclusive new colors such as periwinkle, teal, and violet), the brand’s signature graffiti-esque and tropical prints, and striped sweaters, graphic t-shirts, and baseball caps. A selection of 12 previously unseen looks from the Spring 2014 collection will also be available exclusively at Le Bon Marché.
FOR MORE ON PROENZA SCHOULER X LE BON MARCHÉ, VISIT THE PROENZA WEBSITE.
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