Persol’s Through Line
In an era overrun by celebrity brand collaborations, Persol has found a more unlikely muse for their new innovative eyewear collection, the Persol Calligrapher Edition. Released earlier this week, the campaign features Paul Antonio, one of the British crown office scribes, whose past commissions include copying Egyptian hieroglyphs for the Metropolitan Museum of Art in New York.
Though the connection between calligraphy and eyewear is at first blurry, Antonio tells us that there are more similarities between the crafts than one might consider. “Because of all of the recent work on glass, I felt this a natural cohesion,” says Antonio. “Not only do I write on glass, but I use my glasses for writing, that amount of fine detail does take its toll on the eyes.” Antonio even created a tag line for the collection: “Line flows in the arc of life.”
“The care taken in the design, the planning of the product, the hand manufacture to finishing them off beautifully: it is more like I am talking about my craft than eyewear,” Antonio explains.
FOR MORE ON THE PERSOL CALLIGRAPHER EDITION, VISIT THE PERSOL WEBSITE.