Feeling Guilty


In recent seasons, the Gucci woman has been portrayed as soft and romantic. But this fall, creative director Frida Giannini is celebrating the return of the sexy, bombastic girl who ruled the ’90s in towering stilettos—starting with a new fragrance, Gucci Guilty, and an ad campaign starring actress Evan Rachel Wood and directed by Frank Miller, the creator of the Sin City graphic novels (and co-director of the film with Robert Rodriguez). We asked the designer, the actress, and the director about the nature of guilt . . . and their guiltiest pleasures. More info at gucciguilty.com


“My guilty pleasure is reality TV. I love Man v. Food because I have to eat healthy. So when I see
this guy just shoving his face with the most unhealthy foods, I feel like I’m there. But I feel most guilty when I know something no one else does—when I know how the night’s going to end and they don’t.”—Evan Rachel Wood


“The name for the fragrance came about when I was driving in my car and a song came on—
Barbra Streisand’s ‘Guilty.’ It’s funny—you think and think and nothing comes. And then it just arrives.”—Frida Giannini


“Guilt is a word that can mean so many different things—and in this commercial we portrayed
the most guiltless tryst that a young couple could have. It has a bit of irony in it.”—Frank Miller