Green Theory

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Published March 24, 2011

With their emphasis on ethics and aesthetics, spring’s new crop of sustainable designers prove it’s possible to dress green without looking, well, granola. Recycling gets a chic makeover thanks to Christopher Raeburn’s reappropriated military-issue supplies and the surprise conservation of porcupine quills by fine jeweler Lulu Frost. Others offer a socially conscious business model this fall: Eyewear maker Warby Parker collaborates with SUNO, while TOMS Shoes is working with The Row. The popular mass-retail phrase BOGO (“buy one, get one”) now means “buy one, give one,” with a matching donation to charity for every accessory sold. This is what it means to “have a fashion conscience.”