Green Theory


Published March 24, 2011

With their emphasis on ethics and aesthetics, spring’s new crop of sustainable designers prove it’s possible to dress green without looking, well, granola. Recycling gets a chic makeover thanks to Christopher Raeburn’s reappropriated military-issue supplies and the surprise conservation of porcupine quills by fine jeweler Lulu Frost. Others offer a socially conscious business model this fall: Eyewear maker Warby Parker collaborates with SUNO, while TOMS Shoes is working with The Row. The popular mass-retail phrase BOGO (“buy one, get one”) now means “buy one, give one,” with a matching donation to charity for every accessory sold. This is what it means to “have a fashion conscience.”