Enter “La Dolce Vita,” Loro Piana’s Blissed Out Beachside Fantasy
Summer is a time for new things—vacation spots, lovers—and for Loro Piana, it’s the perfect time to launch a swimwear line. The collection, which features classic bikinis and one piece suits with modern silhouettes, is in keeping with the Italian luxury house‘s commitment to decadence and ease. The brand announced the collection’s arrival with a beachy and sun drenched campaign aptly titled “La Dolce Vita,” revealing its vision for summer 2022—clean lines, an earthy color palette, and a nautical twist. Loro Piana is also introducing the Eolian Basket, a woven straw bag reminiscent of Brigit Bardot’s ’70s favorite, and inspired by the classic market bags toted around Sicily’s Aeolian Islands. Below, dive into La Dolce Vita, and indulge in Loro Piana’s blissed out beachside fantasy.