“The future is Zerogrand,” declares—somewhat audaciously—the promotion for Cole Haan’s newest men’s shoe line. Each shoe weighs in at approximately 290 grams, or just over half a pound, making it the lightest shoe in the brand’s history. It combines the timeless style of the centuries, the old Scottish brogue (which also inspired the spectator shoe of the early 20th century and the saddle shoe of ’50s counterculture fame), with new technology that reduces the number of seams in the upper and the mass of the sole. Zerogrand shoes, which are available in a multitude of styles including suede, classic black, army green, and a sleek, iridescent slate, launched Monday in Tokyo at the brand’s new Ginza flagship location that opened just last month, as well as Shinjuku’s Isetan department store. The line can now be found in stores across the United States and online.
FOR MORE INFORMATION, VISIT THE COLE HAAN WEBSITE.