Agenda: Photo Development
Published June 16, 2010
Back in 1994, Dutch photography duo Inez van Lamsweerde & Vinoodh Matadin shot a 10-page editorial for The Face that, for the first time in fashion photography, took a model and a separate backdrop and married them digitally–effectively marking the beginning of the digital boom in art and fashion imagery. This month, Amsterdam’s Foam museum is putting on a retrospective of the married team’s 25-year creative partnership. More recently, the technical wizardry has become less explicit in their work, giving way to a more naturalistic portrait style. The retrospective’s open-ended title, Pretty Much Everything, should tell you that Inez & Vinoodh’s work has not stopped evolving. In fact, they’ve spotted the next big thing. “digital video will replace photography,” van Lamsweerde predicts, “which will demand new ways of approaching any shoot. Of course, they’re already on it.