Zoe Kravitz, Shop Girl

Published October 28, 2011

“There a few girls that come into the store all the time and buy clothing regularly, and Zoe is one of them. If I don’t see her in three weeks, I worry about her!” says Yael Aflalo, the creative director at the Lower East Side boutique Reformation. Zoe Kravitz is one of the store’s biggest fans, so Aflalo asked the young starlet to host this week’s party, which had dual purposes. The first was the launch of Reformation’s e-commerce site, and the second celebrates four t-shirts benefiting Grow NYC that are designed by Aflalo pals and artists Nate Lowman, Leo Fitzpatrick, Hanna Liden, and Adam McEwen.  “For the launch,” Aflalo says, “I wanted someone who genuinely loved the brand.”
 
Kravitz herself, showing off her now-trademarked blunted, choppy bangs, gushed about the store. “I have so much stuff from here. It’s a huge part of my wardrobe. This summer I got so many high-waisted long skirts. Floral prints. Slits. That kind of stuff.” She even was wearing a Reformation dress—crushed velvet with a deep V in the back and a fitted waist—for the evening. Despite her rock-star pedigree, Kravitz appreciates a low-key, downtown vibe. “I am a huge, huge fan of the plain white tee. A good-fitting, vintage plain white t-shirt, like the ‘boyfriend shirt’, is the sexiest thing a girl can wear. It goes with anything, fancy or casual,” she says of her most crucial garment.
 
The young actress certainly has a fashion bent, having been named the face of Vera Wang’s “Princess” fragrance and modeling for Alexander Wang and ASOS,  but she has no impetus to design anytime in the near future. “I might do a collaboration with somebody,” she says. “And if I did it, I’d want it to be done right.”

PHOTO (ABOVE): ZOE KRAVITZ AND YAEL AFLALO, COURTESY OF BILLY FARRELL AGENCY