Venice with Vuitton

Published November 7, 2013

ABOVE: DAVID BOWIE IN LOUIS VUITTON’S “L’INVITATION AU VOYAGE VENICE.” PHOTO COURTESY OF LOUIS VUITTON

The Thin White Duke has returned for the second chapter of Louis Vuitton’s “L’Invitation au Voyage Venice” campaign, this time with a harpsichord. Directed by Romain Gavras, the video opens with Arizona Muse, who, true to her name, finds herself in the acute grips of a dream as she floats into Venice in a hot air balloon. Muse disembarks on the Piazza San Marco and finds a surreal 18th-century masquerade of twirling courtesans. Surrounded by cotton candy-colored wigs, fans, batting eyes, and living statues gilded with the signature LV print, Muse takes a seat next to David Bowie, whose song of choice, “I’d Rather Be High,” offers a second interpretation of the scene. Muse wakes to an empty room, a black Louis Vuitton Vivienne bag the only souvenir of her adventure—a fair trade, we think.

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