Georgia May Jagger Makes Jeans For Mom, Not Mom Jeans

By

Published January 13, 2011

 

GEORGIA MAY JAGGER AND HUDSON CREATIVE DIRECTOR BENJAMIN TAVERNITI

 

Georgia May Jagger and HUDSON, the jeans of which she has consistently been the face, body, lips and teeth, are taking their collaboration deeper. Come February, the brand launches its first designer collaboration with Jagger: “My collection has a whole new cut, they are based on the style of jeans my mum wore in Texas in the ’70s.” Want the rock ‘n’ roll look? This five-look capsule comes in black, white, gray, and blue washes, all with skinny legs. “They are not high-waisted, but they are a mid-rise, which is great for us shorter girls,” says Jagger. “And also very flattering on the hips and bum.” Jagger is also keen on new kinds of stretch denim fabric that make their hip-hugging extra cozy. “It was also really important that they be from a woman’s point of view, so I asked all sorts of women—my mom and friends and family—for their input,” says Jagger.